Dir: Mario Sorrenti / Southdown Pictures
VFX Supervision/ 3D animation/ Compositing
Holidays are a special time of year. Estée Lauder wants to make sure it's also memorable with their coveted limited edition holiday gifts. This year they spared no expense with the trend-setting Estée Charming bracelet. Lensed by famed fashion photog Mario Sorrenti the commerical follows a magical red ribbon, with supermodel Carolyn Murphy in tow, through an oppulent mansion adorned with magical holiday gifts. Our artists brought their own charming talents to bear on the CG ribbon which painstakingly unknots itself to let Carolyn pass through a door. With the success of the initial shot, CG ribbons were soon added to multiple scenes throughout the project. In conjunction with holiday atmospherics and lighting effects our artists rounded out the piece with an extravagant tree made entirely of gifts and ribbons.