Dir: Tim Crean / SUSPECT
Live Action Direction/ VFX Supervision/ Design/ Animation/ Compositing/ Finishing
A dream that began almost four decades ago with a sketch on a napkin is finally taking to the skies. Introducing the world's most advanced light jet; with an innovation in aircraft design that is turning the aviation industry upside down… literally!
Working with our friends at Mullen, resident SUSPECT Director Tim Crean helped craft the campaign that would launch this historic innovation. The spot uses real-life metaphors to highlight the speed, performance, space, and precision of this revolutionary light business jet.
From concept through completion every frame was carefully crafted by seamlessly combining multiple live-action shots with CGI environments to emphasize the hyper-realistic style of the campaign.