Dir: Lenny Dorfman Hungry Man / Agency: BGB Group
VFX Supervision / CGI / Cleanup / Compositing / Finishing
“No pain, no strain” said the snail that played in Superbowl 50. There were no shortage of funny puns made while working on this spot featuring a middle aged man wandering around NYC envious of all who effortlessly poop.
When Pharma giant Astra Zeneca created a new magic pill called Movantik to relieve Opioid Induced Constipation they needed the biggest audience they could possibly find to get the turd out (sorry, I meant word). Hello Superbowl.
So what did we do here? A bunch of work that, like a poop is supposed to go completely unnoticed, including creating that little hero photo-realistic CGI snail, removing all the wet pavement and rain from the inclement weather during shooting, assisting the dog with his big “movement”, as well as other spot finishing details.