Virtual Reality PreViz/ Design/ 3D/ Animation
SAP’s SapphireNOW is the world’s premiere business technology conference. For 2015 the creative team at SAP and BBDO wanted their messaging to permeate several million square feet of the conference hall with a unified, seamless and connected experience. To realize this they brought on the multi-disciplinary design studio SUSPECT.
The result was a floor plan featuring 37 projection screens totaling nearly 2000 feet in length. The centerpiece of the conference was the "Experience Zone", a magnificent 360 degree display requiring 44 projectors displaying synchronized, animated environments and messaging on the inside and outside of the 8 sided display.
The experience Zone presented several unique logistical and schedule challenges. To maximize the immersive nature of the Experience Zone a Virtual Reality (VR) “Pevisualization” was an absolute necessity to preview screen content in advance and see how it would interact from the viewers perspective and across the multiple screens.
This unique workflow allowed for several iterations of creative ideas and a platform to experiment collaboratively with SAP in order to maximize the experience.
Check out the video to see our content in action!